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Instagram Update Profile Grid with Vertical Thumbnail Layout

Writer's picture: Kishanu KarmakarKishanu Karmakar

Instagram Update Profile Grid with New Vertical Alignment


Instagram, one of the world’s leading social media platforms, has recently rolled out a major update to its profile grid. Users have started noticing a new vertical thumbnail layout, replacing the traditional square grid format. The new grid preview has shifted from a square format to a 3:4 aspect ratio. This Instagram update has been designed to better align with modern content trends, particularly the growing popularity of vertical video formats like Reels.



Why Instagram Switched to Vertical Thumbnails


Instagram's new size update! The grid layout is now taller instead of square. This will change how people see your posts and how you should create them.⁠ The shift to a vertical layout comes as no surprise, as most photos and videos shared on Instagram today are vertical. According to Instagram’s chief, Adam Mosseri, the new profile grid provides a more optimized way to showcase content.


“We started with the tall grid because most photos and videos that are uploaded to Instagram at this point are vertical, and rectangles do a better job showing off those photos and videos,” Mosseri explained.


This change not only caters to user habits but also positions Instagram as a stronger competitor to TikTok, which already prioritizes vertical content. By embracing this new layout, Instagram ensures that creators can better showcase their content while maintaining high visual appeal.




Instagram Update Profile Grid with Vertical Thumbnail Layout
Instagram Update Profile Grid with Vertical Layout


Enhanced Customization Options for the Profile Grid


While the new vertical thumbnail layout offers benefits, some users—especially creators who meticulously craft their profile grid aesthetics—have raised concerns. The change disrupted many intricate grid designs that rely on the square format. Addressing this, Instagram has promised to introduce improved customization tools.


Mosseri reassured users, saying, “I know some of you spend a lot of time tweaking your grids, and this blew all of that up. We’re going to improve the ability to customize those thumbnails to make it easier to get back to a place you’re happy with.”


Among the planned updates:


  • Reordering Grid Items: Users will soon be able to reformat their grid to better suit their preferences.

  • Grid Posting Option: A new feature will enable creators to post directly to their profile grid, completely bypassing the feed.





Integration of Story Highlights into the Profile Grid


Another notable change is the integration of Story Highlights into the grid. Currently, Highlights sit above the profile grid, which can push down the visible content. Instagram’s solution? Combine Highlights into the main grid while also adding them as a separate tab. This change is aimed at providing creators with greater control over how their profiles appear.


“Highlights are a great way to showcase your favorite stories, but they are visually complicated and push your grid down,” Mosseri said. “To maintain creator control, we’re building a tool so you can reorder your entire grid and make it whatever you want.”


What This Means for Instagram Users


The Instagram vertical grid update signifies a step forward in creating a more dynamic and customizable profile experience. While it’s a departure from the traditional square format, the new layout is better suited for showcasing vertical photos and videos, which dominate today’s content trends.


The update also highlights Instagram’s commitment to improving user experience and offering enhanced tools for creators, influencers, and brands. However, as with any major change, some users may need time to adapt to the new format.




SNK Creation: Leading the Way in Instagram Marketing


Navigating Instagram’s evolving features can be challenging, but that’s where SNK Creation comes in. Recognized as India’s best Instagram marketing company, SNK Creation manages thousands of profiles, including those of creators, celebrities, influencers, politicians, and top brands. Whether you need help leveraging the new profile grid size or boosting your social media presence, SNK Creation has the expertise to guide you every step of the way.






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